HARMACEUTICALS

The global pharmaceutical infrastructure is undergoing tremendous change. A wave of R&D innovation - along with accelerated drug reviews - is fueling unprecedented market opportunities within the industry. The U.S. market is witnessing liberalized promotional restrictions, allowing companies to market products directly to consumers. Low market concentration will continue to drive mega-mergers over the next 5+ years. Competing successfully in today's pharmaceutical market - and being able to compete in the future - will require proper planning, quick thinking and decisive action.

PPL maintains extensive in-house expertise to provide clients with strategic options to succeed in this dynamic environment. PPL's consultants are seasoned industry professionals - from former sales/marketing professionals to scientific/clinical personnel - who have honed their skills at leading drug companies, CROs and healthcare institutions. This experience base encompasses all major therapeutic pharma categories, as well as biotechnology, drug delivery and managed care/DSM. In short, clients can feel comfortable that they are working with pharmaceutical professionals... not simply business generalists. To reinforce this industry specialization, PPL maintains credentialed physicians, pharmacists and nurses on staff.

PPL's geographic presence is far-reaching, with resources in North America, South America, Central and Western Europe, and the Pacific Rim. We routinely conduct global projects that are completed by a staff of multilingual professionals who possess deep experience in their respective local markets. From structuring a clinical protocol to writing a launch plan, PPL delivers real value.