EDICAL DEVICES

Knowledge of the pharmaceutical industry does not make one an expert in medical devices. The device sector is unique in its regulations, markets and technologies. Consulting in this segment requires a distinct skill set. Unlike pharma, the device industry comprises a highly fragmented set of categories. Hundreds of established and emerging companies vie for leadership in a myriad of therapeutic categories... each having its own technologies, distribution channels and competitive pressures. This industry now faces significant marketing challenges: fierce competition, erosion of share and profitability, payer and provider pressures, and increasing consolidation.

PPL can deliver practical insight to face these challenges head-on. From fast-growing segments such as interventional cardiology, neuro-intervention and non-invasive glucose monitoring, to more mature categories such as orthopedics and hospital supplies... PPL maintains industry-specific expertise to identify key opportunities and potential threats. Our principals and senior consultants possess extensive industry experience in devices and diagnostics. Indeed, staff members have both worked for and consulted to medical device manufacturers for over a decade. PPL maintains first-hand knowledge of what it takes to succeed in this highly complex healthcare sector.